At Jett’s urging, Hollywood Elsewhere is forking over serious coin (or at least what feels like a major expenditure from my end) for a big fat re-design. The font and the basic Hollywood sign logo will stay the same but beyond that…who knows? I’m ready for the next chapter, but I’d like to see something cooler than just ACRES OF WHITE SPACE! and REALLY BIG BLACK TYPE! No, I’m not getting my knickers in a twist sight unseen. I’ll just have to wait and see.
The changeover should be in place by sometime in mid to late March, certainly by early April.
This is Jett’s action. He insists (and I have no argument) that the site has to load faster and offer more features and be more reflective of the 2017 sensibility, and that we’re doing ourselves no favors by reflecting a late ’90s/early aughts design mindset. Get with the program! The bottom line is that Jett is the boss. I’m just the guy who catches screenings, goes to festivals, churns out the copy and gets into occasional Twitter fights with SJWs.