Brie Larson’s Unicorn Store (Netflix, 4.5) “is about unicorns, but only obliquely. Mostly, it’s about a unicorn-obsessed young art student named Kit (Larson) who needs some sort of life lesson, although what this [might be] exactly remains maddeningly unclear at the end.
“In order for this pixie-dusted contemporary fable to make its point, the movie erects a magical pop-up shop just for Kit, complete with world’s most flamboyant salesman (Samuel L. Jackson, wearing tablecloth-print suits and tinsel in his afro, a la Beyonce), where Kit can arrange to adopt her very own unicorn.
“What if Kit’s childhood wish came true? Would it be the best thing that ever happened? Or in some cases, is giving a girl a pony the worst possible present? Perhaps there’s some wisdom to that, but wouldn’t it be great to find out?
“Unicorn Store spends so much time focused on Kit’s mostly-average, mostly-boring pre-unicorn life that it’s hard to understand what the universe (or the movie, at least) is trying to teach her — something about not being selfish, or the importance of not throwing bratty tantrums in your 20s, or (and this is a direct quotation, albeit one whose meaning is muddled) “we’re all looking for happiness and maybe if we’re lucky we can just buy it in a store.” — from Peter Debruge’s 9.11.17 Variety review.