Last weekend Joe and Jane Popcorn stood eyeball-to-eyeball with Warner Bros. and Legendary Pictures and said the following: “You can’t keep Monsterverse-ing us with the same old Godzilla crap and expect lines around the block. We’re not going to sit for this stuff endlessly, on top of which your new Godzilla is at least a couple of tons heavier than the five-year-old Gareth Edwards version…the first flat-out obese monster in the history of motion pictures. We’re fat enough on our own, bruhs — we’d rather not be reminded of the obesity epidemic when we go to the movies.”
Yes, I’m kidding. Mostly. But Godzilla: King of the Monsters did under-perform last weekend.
Variety‘s Rebecca Rubin: “Godzilla: King of the Monsters didn’t have a roar quite as deafening as its franchise predecessors. The third entry in Warner Bros. and Legendary’s MonsterVerse opened with a middling $49 million at the domestic box office, a start well below 2014’s Godzilla ($93 million) and 2017’s Kong: Skull Island ($61 million).
“Like its series brethren, Godzilla’s umpteenth return to the big screen had a more promising start overseas, where it debuted with $130 million. Even so, that’s a potentially problematic drop in ticket sales for a movie that cost roughly $200 million to make. It also likely required a marketing spend in excess of $100 million.
“’You can’t make an epic monster movie without spending some money,’ said Paul Dergarabedian, a senior media analyst at Comscore. ‘The fact that it earned less than the previous films may be an indicator that some creative risks or a different perspective on the genre could be needed to reinvigorate it and keep it relevant.’
“Those diminishing returns are troubling given that these movies are only getting more expensive to make. That should concern Warner Bros. and Legendary as the studios ramp up production on Godzilla vs. Kong. The match-up between the otherworldly beasts is slated to be released on 3.13.20.”