A while back I tried to sell my Paramount homies on a special Top Gun: Maverick HE advertorial. The idea had already been written and posted on 1.13.23 — I just wanted to repeat it with a little Paramount dough behind me. The piece was titled “A Film That Saved Hollywood Could Also Save The Oscars.”
It seemed like the right pitch, and if you ask me this was underlined by the fact that Paramount recently launched a billboard ad campaign that echoed what my piece said.
At a time when the old energy current between Hollywood and mainstream audiences seemed to be dropping left and right, Top Gun: Maverick had pumped new life into the spirit of things, and should be roundly celebrated for reaching out and connecting…for making something actually happen in theatres at a time when too many films seemed to be limping along.
A Best Picture Oscar for a movie that had not only restored faith in exhibition but in Hollywood itself.
The current Paramount slogan says it all: BELIEVE IN MOVIES AGAIN. Which translates to BELIEVE IN HOW MOVES WERE DURING THE OBAMA ADMINISTRATION AND BEFORE. Which also translates into BELIEVE IN THE FUTURE and the distinct possibility that more films like Top Gun: Maverick could pop the champagne as long as Hollywood takes heed and acts upon the obvious.
Which is this: Joe and Jane Popcorn are sick of instructional woke content (identity politics, progressive guilt-tripping, historical presentism, torture-rack flicks like Last Night in Soho, a general aversion to anything rooted in straight-white-male perspectives, movies that constantly hammer the Millennial-Zoomer BIPOC gay trans #MeToo boogaloo…films that insist that entitled white assholes need to be scolded blah blah).
Joe and Jane Popcorn to Elite Hollywood Wankers: Whatever happened to movies like The Wedding Crashers, Tropic Thunder, Manchester By The Sea, Her, A Separation, Sicario, Leviathan, Hell or High Water, Call Me By Your Name, The Social Network, Superbad, Whiplash, The Witch, etc.? How about unwoke-ing your sorry asses and keeping it that way for the foreeeable future? And making more upcoming films like Ben Affleck and Matt Damon‘s Air? And while you’re at it, fire the Woke Award-Season Mafia goons and all the kiss-asses who keep pushing movies that make people miserable.
Alternate headline: “Make Joe & Jane Popcorn Happy, And They’ll Return The Favor In Spades.”
2nd Alternate headline: “Listen to Barry Diller!”