Today’s tracking has Summit’s New Moon (opening 11.20) with a 24 unaided awareness, an 84 total awareness, 46% of the totals definitely interested and a 26 first choice open & release. Somewhere between the high 50s and low 60s? [Note: I was way too low earlier — wasn’t thinking it through.] The numbers will bump up as the week progresses and Friday gets closer.
Warner Bros. The Blind Side (11.20), the John Lee Hancock-Sandra Bullock true-life drama, has a 68 total awareness, 48% of the totals definitely interested and a 13 first choice open & release — exactly half that of New Moon.
The third 11.20 opener, the animated Planet 51, has a 65 total awareness, 28% of the totals definitely interested and a 4 first choice open & release.
Every knows that New Moon is a romantic triangle piece focusing on the mortal Bella Swan (Kristen Stewart), the vampire Edward Cullen (Robert Pattinson) and a hottie werewolf Jacob Black (Taylor Lautner).
As I wrote during last summer’s ComicCon, “Lautner is clearly the most ambitiously press-friendly among the three. While Stewart and Pattinson did their usual usual — i.e., giving answers that suggested they’re a lot more complex and aloof and thoughtful than their participation in movies based on the Twilight series might suggest. It’s the age-old ‘I’ll do this but only if I can answer questions like Marlon Brando’ routine.
“But Lautner, who has a bee-stung Beagle Boy nose , exhibited the personality of a publicist or a glad-hander. He clearly enjoys smiling and wants everyone to like him. He could be the next Regis Philbin if he wanted to go there.”