…to create this kind of spot today and if the underwear manufacturer and participating TV stations were stupid enough to run it, they’d all be sent packing…cancelled, shamed, run out of the business and condemned to work in fast food for the rest of their lives.
The advertiser was Underdaks, an Australian men’s underwear brand. Shot in 1994, it was temporarily banned from Australian TV after a later-dismissed complaint to the Advertising Standards Council made because of the tagline “He’s probably gay”. Alternate tagline: “Nice luggage”.