A letter has been sent out to Academy members telling them to expect a survey about their media-reading habits by way of the Oscar race. The survey won’t be sent from the Academy but from a publication that the letter doesn’t identify. A publicist friend who told me about this last night knows nothing concrete, but speculated that it’s probably from one of the trades, or possibly from the Los Angeles Times.
She said that the survey will ask where Academy members get their information and to what degree. How often do they read the trades or online sites like this one (or Hollywood Wiretap, The Envelope, Nikki Finke, Movie City News) or Patrick Goldstein‘s column or David Carr or what-have-you? As soon as I get hold of a copy of the survey I’ll scan it and post it here and HE readers can respond on their own.