The team “HBO Max” has finally and officially been killed. Earlier today Warner Bros. Discovery officially announced Max as the big new hunka-chunka streamer. It launches on 5.23.

Max will be available in three separate versions, but why would anyone want Max Ad-Lite ($9.99/month or $99.99 annually)? Max Ad Free ($15.99 or $149.99/year) delivers (a) two concurrent streams, (b) 1080p HD, (c) up to 30 offline downloads and the usual 5.1 surround sound blah blah. Max Ultimate Ad Free ($19.99 or $199.99 per year) will offer (a) four concurrent streams, (b) up to 4K Ultra HD resolution, (c) 100 offline downloads and (d) Dolby Atmos. $200 bucks a year for “up to” 4K resolution?