…for acknowledging in an ad what everyone has been saying since last May , which is that Francis Coppola‘s Megalopolis is more nuts than audacious. This is called “getting in front of the controversy, and then owning it.” This is a little bit like MGM marketing’s decision to acknowledge the fact that counter-culture viewers of 2001: A Space Odyssey were tripping (in some cases literally) through the lightshow finale, and adopting an audience-friendly slogan: “The Ultimate Trip.”