“What if you just used the found footage gimmick during the scary parts?,” Badass Digest‘s Devin Faraci wrote on 3.20. “That’s what Eduardo Sanchez, co-director of The Blair Witch Project, does with Lovely Molly. The main character (Gretchen Lodge) is haunted by (or thinks she is haunted by) a malevolent spirit. Whenever the spirit approaches she picks up the camera and we go from a standard narrative to a first-person-camera POV. It’s effective.

“Lovely Molly is a decent film, but what really intrigued me was the way the found footage aesthetic — including night vision — was integrated into a traditional narrative feature. In some ways this only highlights the gimmick nature of first person POV, but so what? This aesthetic is a gimmick — sometimes an effective one, but one nonetheless.

“The film is structured in a way that makes you guess whether Molly really is haunted or whether she’s relapsing into drugs and a paranoid state. It all hinges on Lodge’s performance, and I found her magnetic and intriguing, so it worked for me.”

Here are several SXSW reviews of Sanchez’s film.