A couple of weeks ago Variety‘s Kris Tapley posted an intelligent opinion piece about Sean Parker and Prem Akkaraju‘s Screening Room, a start-up that would offer $50 living-room downloads of brand new films. Tapley’s view is basically that the theatrical experience has been taken over by the mongrels and that people of taste and refinement prefer to duck it as a result, and that it would probably make sense to offer Screening Room to this crowd rather than restricting them to standard multiplex degradations.

Gary Musgrave illustration that first appeared in a
3.15 Variety story about Screening Room.
Populist, reach-out filmmakers like Martin Scorsese, Steven Spielberg, J.J. Abrams, Peter Jackson and Ron Howard like the Screening Room concept while those who continue to cherish the notion of theatres as havens for Movie Catholic worship — Christopher Nolan, James Cameron, M. Night Shyamalan, Roland Emmerich — are against it. The issue is sure to be topic #1 during Cinemacon (4.11 thru 4.14), the annual Las Vegas exhibitor gathering that I for one will be ducking this year.
Most exhibitors believe in the revenues they’ve enjoyed in the past. Like most people they want the past to be present, the good times to continue. The past, of course, didn’t include revenue reducers or diverters like Screening Room. They will therefore express anger and opposition to Screening Room at Cinemacon.