Imagine all the Times Square passersby who looked up at this huge, block-long billboard in December of 1958 and said, “Wow…that looks like something I should definitely see.” Right now it’s a struggle to find anyone who recalls even seeing this film, or who remembers it with any particular fondness if they have. If you ask me this billboard photo (posted by is cooler than the film, which I was somehow motivated to write about on 2.23.18.