In 2912 situations, Judd Apatow‘s This Is Forty did about $4 million yesterday with $12 million projected by Sunday night. I had estimated right off the top that it would do about as well as Apatow’s Funny People, which I rather liked. But a $12 million weekend in nearly 3000 theatres is a soft opening. I’m assuming that the current Rotten Tomatoes score of 50% reflects the general sentiment among first responders, but maybe not. Reactions?

From a 12.12 HE post: “Somehow the issues and speedbumps that I felt or sensed when I first saw This Is 40 in late October dissipated when I saw it again [at the premiere]. So this is one of those ‘it’s pretty good but it works a lot better if you see it twice‘ movies.