Volvo posted a 3 minute and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Director: @marcusibanez
Iconic CD: @larissabechtold
Prod. Co.: @newland.tv
DoP: Hoyte van Hoytema, ASC, FSF, NSC
EP: Erik Torell
Producer: @martenmelinder
Production Manager: Erik Amberntsson
Director’s Assistant: @felixscheynius
