Anthony D’Alessandro’s Saturday box-office report for Deadline:
In four days, A24’s Marty Supreme will make more than Timothee Chalamet’s Christmas movie from last year, A Complete Unknown, did in 5 days, $26M-$27M to $23.2M.
Rivals are impressed by this number: It’s a period film about a ping-pong player from the Lower East Side, not an easy subject matter that creates a line to the multiplex, but it helps when you have the force of Chalamet in the campaign. The viral of it all sparked with the zoom sketch below. We already told you that the social media universe for Marty Supreme stood at 197M before opening across TikTok, X, Instagram, Facebook and YouTube; that’s with Chalamet standing atop The Sphere in Las Vegas. There was also a Marty Supreme blimp flying over Beverly Hills in further stunts.
When polled by Screen Engine/Comscore’s PostTrak, moviegoers said the most influential form of advertising for Marty Supreme was social media (28%) and friends and family (19%).
Friday was $6.7M, -30% from Christmas Day’s $9.5M for a 3-day that stands at $16M-$17M at 2,668 theaters. Don’t be shocked if it’s higher, like a $17M 3-day and $30M 4-day. A24 has 70MM locations which are generating big bucks, and there’s some PLFs. Comp this to the previous Safdie Brothers movie, the zany gangster drama, Uncut Gems, which went wide over a 2019 5-day Christmas stretch with $18.8M. The Adam Sandler movie finaled at $50M.
The PostTrak definite recommend on Marty Supreme is a great 60% with 4 1/2 stars. Men over 25 are first in line at 36% followed by women over 25 at 27%, followed by men under 25 at 21% and women under 25 at 16%. 18-34 turnout is 66%. Even though women under 25 were surprisingly the smaller to show up yesterday, they love their Marty the most with a 94% positive and a 73% definite recommend. Diversity demos are 51% Caucasian, 23% Hispanic and Latino, 10% Black and 11% Asian American. Very good walk-up business with 52% buying their ticket same days. 50% went for Chalamet.
Marty Supreme is playing best on the East and West with close to half the gross coming from those regions versus a norm of 39% compared to all other films in the marketplace. Overperforming cities are NYC, LA, San Francisco, Chicago, DC, Boston, Toronto and more. The trajectory is showing that this Josh Safdie directed movie is playing more broadly than an art film. Regal Union Square is currently the top-grossing multiplex in the nation for the pic with close to $74k.