Sharon Waxman‘s The Wrap, a new entertainment website, has been up and running for a few days now. Waxman is a sharp, go-getter reporter and a solid writer, but the site is…well, it’s fine. But it needs time to find itself. All websites do. It takes months, usually. Whatever you think a site is going to be when you start out, it always adapts and reconfigures.
Right now it seems a little familiar. Kinda Salon-y. A bit of a stripped-down Daily Beast thing going on. I don’t know. I know I could use some more sass and attitude and deep-dish stuff in my daily reading. Somebody who writes about Holywood from a high and confident perch, like Michael Wolff has written about Rupert Murdoch.