Yesterday afternoon, as I was slowly making my way through a snow-and-ice storm in Fairfield County, the Wall Street Journal’s Tripp Mickle and Erin Schwartzel reported that Apple is teaming with A24 to make “independent” features. Tweeted by Washington Post entertainment guy Steven Zeitchik: “A24-Apple is about as smart as entertainment partnerships get. Apple just found a fast-track into the prestige-film game, and A24 has another financial backstop in case its hedge-fund backers go cold. Something for everybody.” If and when the Apple-A24 partnership generates an Oscar-worthy film, HE trusts that somebody at Apple will advise engaging with opinionated, longstanding, elite-eyeball sites (i.e., URLs that producers, directors and studio guys actually read) during Oscar season. Just a thought.
