Terrence Malick‘s Song to Song, a mid-Obama administration nostalgia flick (shot in 2011 and ’12) that nobody cares about, will be world premiered on Friday, 3.10 at Austin’s South by Southwest film festival.

Big deal — Malick’s film was largely shot in Austin (where he also lives, right?) so where else would the big opening happen? Plus the SXSW debut is only 7 days before the commercial unveiling on 3.17, and the film will almost certainly screen for big-city critics before 3.10.

I know this is asking a lot, but if Broad Green wants anyone to talk about Song to Song as a film of interest or possible excitement they’re going to have to assemble and release (gasp!) a trailer. And maybe even a one-sheet. The release of such materials would unfortunately violate the privacy and sanctity of the post-production editing process, which Malick has been enjoying for over four years, but sooner or later even artist-poet types have to meet the requirements of the market.