Variety‘s Brent Lang is reporting that Air has a two-day tally of “just under” $6 million, having earned $2.4 million yesterday (Thursday, 4.6) and $3.2 million on Wednesday, 4.4. To me that sounds more like “just over $5.5 million” than “just under $6 million.” but whatever.
Pic is expected to finish with $16 million as of Sunday night. It opened in 3500 theatres and has, so far, a per-screen average of $939 or something close to that.
Air cost $90 million to produce, but it sure doesn’t look it. It looks like a $45 million movie, if that. It’s 85% to 90% interiors (Nike Beaverton offices, Chris Messina‘s agent office, bar/restaurants, a 7/11 store, Matt Damon‘s home) plus some Beaverton exteriors, some roadways and a simulation of a Wilmington, North Carolina neighborhood plus the Jordan backyard.
Deadline‘s Anthony D’Alessandro: “For the type of feel-good, inspirational, star-driven dramedy this is, many in town are rooting for this movie to do well. For if Air can leg out, it provides hope to motion picture studios for the types of movies that can work post-pandemic.”
The likely truth is that the Super Mario Bros. morons are sensing or smelling a “dad movie,” and they’re obviously not breaking the doors down to see Air. Plus three out of five Air viewers so far have been male (“59%” male, according to D’Alessandro) which means a fair percentage of women are either being dragged to it or quietly deciding to wait for streaming.
Friendo: “I don’t think anyone will dare report that this is any kind of bomb. There’s too much at stake.” HE to friendo: “It’s not a bomb — it’s just performing modestly. It was never going to be a runaway hit. What matters — this is a huge factor — is that it delivers spiritual uplift.”