For me the Iron Man franchise went belly-up 2 and 3/4 years ago during that ridiculous Monte Carlo duke-out between Robert Downey‘s Tony Stark (who wore too much eye make-up) and Mickey Rourke‘s Ivan Vanko in Jon Favreau‘s Iron Man 2…God, what an endurance test! And to think what a pleasure the original Iron Man was. Even I, a hater of almost all things geek, was more or less happy with that 2008 film. But I’m off the boat now. Who’s actually enthused about seeing the third installment? Please.