First we had the half-filled-beaker poster for The Master, which reminded me of Andres Serrano’s Piss Christ. It was possibly the ugliest and most spiritually enervating one-sheet in the history of motion pictures. And now there’s a new Master poster — a dorky-looking 1950s optical-effect reprint thing that seems to imply that the dynamic between Phillip Seymour Hoffman, Joaquin Phoenix and Amy Adams is ubiquitous and repeated ad infinitum. It’s better than the Piss Christ poster but not much. Thoughts?