Vertical Entertainment’s couldn’t-care-less theatrical release of Phillip Noyce’s Fast Charlie (12.8) was a reminder that some distributors are actively hostile to the idea of proudly presenting a first-rate film in theatres as a kind of cultural hors d’oeuvres prior to streaming.

Vertical apparently went to some effort to belittle Noyce’s film during its one week of theatrical life, such as limiting its NYC-area exposure to Coney Island’s Kent Theatre (1170 Coney Island Blvd.), allegedly a sticky-floors, hole-in-the-wall viewing experience.

Streaming is Vertical’s basic game plan, but if you’re going to briefly dip your toe into theatrical, you have to man up and summon a little heart and soul. You have show respect and a little caring.