20th Century Fox has officially announced that James Cameron will really, no-shit-really start lensing Avatar for them in April 2011 with an expected release date in the summer of 2013. Yeah, I’m kidding again…like I did when I wrote this other pissy-snarky item about Cameron and Avatar about two weeks ago. The film will be shot in digital 3D (“a blend of live-action photography and new virtual photorealistic production techniques invented by Cameron’s team”)…big deal. Technical paint-brushings are strictly secondary considerations. Will the story be any good? That’s what counts, hombre. Will anyone give a shit about the characters? Will Cameron really have it completed and on-screens by 2009, or roughly five or six months into Barack Obama‘s first term?