Those damn gringos in the Paramount Home Video art department have made an error — culturally insensitive, clueless — on the cover for the Babel two-disc special edition that comes out on 9.25.07. DVD Beaver‘s Eddie Feng pointed this out in a 7.19 e-mail to Paramount Home Video’s Deborah Peters, to wit:

They couldn’t fit Alejandro Gonzalez Inarritu’s full name on the DVD cover art, so they simply shortened it up a bit. Yo…got a problem wit dat? The all-inclusive art on the Babel DVD

“Hey, Deborah — You should talk to someone who puts together artwork for your DVD covers, ” Feng began. The new Babel 2-disc cover states that the movie is directed by ‘Alejandro G. Inarritu.” This is a serious misprint.
“Spanish speakers use two last names; the first one is their father’s last name, and the second is their mother’s last name. If they use only one last name, then it’s just the father’s last name. Thus, Alejandro’s legal short name is Alejandro Gonzalez, not Alejandro Inarritu. Gonzalez is not his middle name, so it shouldn’t be abbreviated to an initial. If you want to use an initial, then the custom would be “Alejandro Gonzalez I.”
“Please look into making this change before Paramount is ridiculed by the millions of Spanish-speaking customers that you have here in the United States and abroad. — Eddie Feng, DVDBeaver.com.”
As Cheech Marin once said to me in an interview about ten years ago, “This city is called Los Angeles” — pronoucing it “Los-angeleeze” — and not “Los Anglos.”
Helmeted state trooper (points to Marin): “Hey, where are you from?”
Marin: “Where am I from?”
Trooper: “Yeah, where are you from?”
Marin (singing): “Born in East L.A. Man I was….born in East El-laahayaay.”