“Of course people like the Koch brothers or Sheldon Adelson are engaging in a rational exercise to maximize their wealth. Their contributions will come back manifold in the form of tax breaks, subsidies, and exclusive franchises. The primary purpose of the GOP these days is to provide tax breaks and other financial advantages (such as not regulating pollution and other socially costly externalities) to their wealthy donor base. All the rest of their platform, all the culture wars stuff, is simply rube bait.

“One cannot get a majority of voters who are decidedly non-rich to knowingly pull the lever for a party that nakedly says ‘our platform is further enrichment of the wealthy, and, oh, by the way, we’re also going to make your retirement benefits take a hit.’ That’s where deep psychological insight comes into play. Most people, even when they have a sneaking suspicion that they are being shafted economically, are not well attuned to the complexities of credit default swaps, the London Interbank Offered Rate, or quantitative easing. And the media are definitely not interested in wising them up, especially when they can instead supply celebrity interviews, singing contests, or commercialized orgies like the opening ceremonies of the Olympics.

“Since the GOP is loath to tell the public in straightforward terms what their economic agenda is, and the media are not exactly forcing the GOP’s hand, and, finally, the people are operating in a knowledge deficit, Republicans respond by sleight of hand: ‘We’re more American than that Kenyan socialist in the White House!’ Or ‘The Obama administration is riddled with Muslim extremists.’ Or ‘Planned Parenthood is taxpayer-subsidized murder.’ Or ‘Obama wants to take away your guns.’ Even ‘Obama raised your taxes” when in fact he lowered them.

“Stuff, in other words, that is not terribly persuasive to well-informed people, but a lot of people are surprisingly ill-informed, and very few institutions — the corporate media least of all — have any interest in their being well-informed.” — “The Party Is Over” author Mike Lofgren in am 8.3 Truthout interview.