This is right up Hollywood Elsewhere’s alley — “horror” in quotes mixed with social metaphor in order to reflect some aspect of present-day art or culture or whatever.
If Dan Gilroy‘s Velvet Buzzsaw (Netflix, 2.1) was opening in a standard theatrical-first way, it would probably suffer the fate of other upscale horror flicks (Hereditary, The Babadook, The Witch) — rave reviews, not enough business. Low-rent horror fans hate this smarthouse foie gras approach — they just want their meatloaf and mashed potatoes.
Wiki boilerplate: “After a series of paintings by an unknown artist are discovered, a supernatural force enacts revenge on those who have allowed their greed to get in the way of art.”
Gilroy to Business Insider: “It’s set in the world of contemporary art in Los Angeles, and its got a Robert Altman-like large ensemble cast. It’s got a Player vibe to it. There’s a large cast and we’re moving around from person to person as we move through this world. The story is being told through these different characters.” HE to Gilroy: Not primarily through Jake Gyllenhaal‘s character?