“The weekend’s biggest disaster was Disney’s The BFG, Steven Spielberg’s $140 million adaptation of Roald Dahl’s children’s classic. The story of a friendly giant (Mark Rylance) who befriends an orphan (Ruby Barnhill), got solid reviews, but was overshadowed by Finding Dory. It collapsed at the box office, eking out $19.6 million over the weekend and should earn a paltry $23.6 million over the four day holiday for a fourth-place finish. It will rank as one of the biggest flops of the summer and of Spielberg’s career, raising questions about his drawing power after a decade spent making historical dramas such as Lincoln that are geared at older crowds.” — from 7.3 Variety report by Brent Lang.
