“I do think high school kids will relate to this movie and find this movie, but it’s very challenging, if not, dare I say it, impossible, to a sell a movie as an art house release to a high school student. We’re releasing it as an independent movie. It has a rollout and a relatively small media budget. So we’re directing our attention to our sweet spot of those 18-to-24 recent graduates who go to independent cinema.” — Paramount Vantage marketing-publicity vp Megan Colligan, speaking to L.A. Times guy Mark Olsen on how American Teen is being marketed as essentially a teen film and not a doc.
