You can’t say that a one-sheet using the suggestion of an old, dog-eared Bible to spread awareness of an allegedly violent period film about the oil business that’s based on an anti-capitalism book isn’t, at the very least, striking. It’s saying, obviously, that Paul Thomas Anderson‘s There Will be Blood (Paramount Vantage, 12.26) will address bedrock moral issues. Of course, all that blackness suggests somberness, bitterness and severity as well. But this is just a teaser poster (surfacing over three and a half months from release). Other themes and designs will surely follow.