Variety‘s Ian Mohr on the box-office implosion of Apocalypto following a surprisingly strong opening weekend. I love how Mohr sidesteps the matter of Apocalypto‘s Oscar-nom prospects (saying”it remains to be seen,” blah blah) when Mohr and everyone else knows full well that no one outside of the Latino community truly enjoyed Apocalypto, and that while some Academy mainstreamers may feel respect for Mel Gibson‘s visceral filmmaking chops, they’re strongly inclined to blow it off anyway (and we all know why), not to mention Gibson’s “sugartits” problem with women voters.
