“Box-office prognosticators don’t necessarily think that the summer season will tank after M:I:3, but Hollywood seems certain to suffer through another bad weekend if Warner Bros.’ Poseidon is as weak as advance tracking suggests. Even a senior Warner executive concedes, ‘We’re all pretty much aware that ‘disaster film’ will take on a whole new meaning on Friday .'” — from Kim Masters‘ 5.10 Slate piece about the renewed box-office concerns, called (but not limited to the particular subject of) “The Fall of Tom Cruise: Hollywood frets over the weak opening of Mission: Impossible III.