I’m sorry but spelling and pronouncing the name of Thailand director Apichatpong Weerasethakul (Uncle Boonmee Who Can Recall His Past Lives, Mekong Hotel, Cemetery of Splendor) has always been a problem for me. Guy Lodge types won’t admit this but it’s true for most of us (or at least those of us who are honest). His Wiki bio says that “cinephiles affectionately refer to him as ‘Joe’ Weerasethakul — a nickname that he, like many with similarly long Thai names, has adopted out of convenience.” The last name, of course, is much more difficult to handle than the first. In my mind he’s always been Apichatpong J. Weisenheimer.