“It is a critical phenomenon I call ‘buying stock’. Critics and viewers consciously or unconsciously purchase shares in an artist’s work. 10,000 shares of Tarantino, 50,000 shares of Star Wars, etc. Once a viewer has purchased stock in an artist he/she becomes committed to that stock valuation.
“I first noticed this when Peter Bogdonavich purchased a massive holding in Howard Hawks and was then thrust into the awkward position of defending Man’s Favorite Sport. I’ve watched as cinephiles have purchased stock in DePalma, Carpenter, the Coen Bros. to the point that they are no longer objectively assessing the work but instead defending their investment.
“The latest is Hou Hsiao-Hsien and the assumption by stock holders that The Assassin must be a masterpiece because he worked on it for eight years.” — Posted last night by director-writer Paul Schrader on Facebook.
I could write 50,000 words right now about the various directors I’ve invested in over the years — when I bought the stock in each director and why, and how long I held onto the stock portfolio before dumping it. We all try to justify our stock purchases, sometimes against basic reason, but on the other hand you don’t want to be too foolish. The key thing is to knowing when to dump stock.






