Inspired by those perfectly dry Geico caveman commercials, ABC is definitely going with a Geico caveman series this fall. This despite a rumble in early May that the pilot was allegedly awful. It’ll all come down to the writing, of course. The calibre of the writers and, of course, the acting. ABC could screw it up. I haven’t heard any backstage rumble, but they could elbow aside the guys who did the ads and blow off the dry sardonic tone and try to make the cavemen softer, goofier and more red-state. You know…dumb it all down.
I wasn’t paying attention when Aint’ It Cool’s Derek Flint ran that 5.3.07 pan of the pilot. But I was truly horrified to read about it having used “different actors in the cavemen roles, with none of them are nearly as effective as their advertising counterparts.” (Flint wrote that “one of them actually reminded me a little bit of Sanjaya.”) Good God!