53 years ago Joseph Wiseman, in the person of Dr. No, looked Sean Connery in the eye and explained that he was “a member of SPECTRE…special executive for counterintelligence, terrorism, revenge and extortion.” Every Bond fan in the world memorized that acronym, and before long it was as famous as CIA, KGB, MI5 and MI6…infamous, I mean. And yet in the new Spectre trailer Daniel Craig‘s 007 asks Lea Seydoux, “This organization…do you know what it’s called?” At the very least the Spectre screenwriters (John Logan, Neal Purvis, Robert Wade, Jez Butterworth) should have had Craig say, “Spectre? That relic from a half-century ago?” And then Seydoux could set him straight. But for Bond to say in this day and age that he’s never even heard the name is ridiculous. The next thing he’ll say is that he’s never heard of Ernst Stavro Blofeld or the white cat or Rosa Klebb.