Paul Bloch, the well-liked Rogers & Cowan publicist with a easygoing manner and an endless repertoire of sweaters and watches, passed this morning at age 78. He was the lanky bald finesse guy whom big-name stars always hired when they got into trouble or needed something smoothed over or the press kept at arm’s length — Tom Cruise, Eddie Murphy, John Travolta, Michael Keaton, Sylvester Stallone, Bruce Willis, Lisa Marie Presley, Nick Nolte, et. al. Back in the day Bloch also repped Sharon Stone, Kevin Costner, Anthony Hopkins, Farrah Fawcett, Barry Gibb and Diana Ross. Big brand name, nice guy, mellow presence. Born in 1940, Bloch started in the Rogers & Cowan mailroom in 1962. Hugs and condolences to friends, clients and family.

Paul Bloch (r.) with client John Travolta, sometime in the mid to late ’90s.