“I just saw Rise of the Planet of the Apes,” a friend wrote a couple of hours ago, “and even though I’m not supposed to say anything, I enjoyed it thoroughly as a fun, not-intellectually-taxing summer entertainment. (Full disclosure: I love the Apes franchise, except for the Burton atrocity.) But my wife, who also had fun with it, was wondering: who’s the audience? Other than the Apes cultists — and they’re out there — there doesn’t seem to be a must-see factor here. Am I wrong?”

Rise opens on Friday, 8.5 — three days hence. How eager is the want-to-see?