Tony Scott‘s Deja Vu is a box-office fizzle in relation to cost. Thanksgiving weekend projections put the 3-day earnings at $19,209,000 and the 5-day tally at $27,690,000. It cost a tidy amount (director Tony Scott and producer Jerry Bruckheimer don’t shoot cheap, and Denzel Washington always gets his big fat fee, and they shot on location in post-Katrina New Orleans) and the weekend totals indicate that final domestic theatrical earnings won’t exceed $60 or $70 million. Unless it does really big overseas, it’s basically a bomb .
The other 3-day and 5-day Thanksgiving projections: #1 isHappy Feet (3 day, $45,300,000 — 5-day, $63,000,000…way ahead of Casino Royale and totally cleaning up); #2 is Casino Royale (3-day, $30,741,000 — 5-day, $45,615,000… action-driven Deja Vu cut into business); #3 is Deja Vu; #4 is Borat (3-day, $15,399,000 — 5-day, $21.563,000); #5 is Santa Clause 3 (3-day, $11,455 — 5-day, $21,563,000); #6 is Deck The Halls (3-day, $10,649,000 — 5-day, $15,263,000 …tank), #7 is Tenacious D (3-day, $8,819,000 — 5-day, $12,196,000); #8 is Stranger Than Fiction (3-day, $7,457,000 — 5-day, $10,419,000); #9 is Flushed Away (3-day, $5,305,000 — 5-day is $7,296,000), and #10 is The Fountain ($3-day, $4,758,000 — 5-day, $7,736,000).