Nicholas Stoller and Jason Segel‘s The Five-Year Engagement is a tank…a dead manatee. Yesterday it earned a lousy $3.4 million in 2,936 situations, averaging $1158 per screen. That forecasts a $10 million weekend haul, or about 50% of what Universal, its distributor, was looking for.

So what happened? Was it the prospect of sitting through a relationship that never goes anywhere and just kind of flounders around? Was it the Jason-Segel-isn’t-a-star factor, or should I leave that one alone? Does this hurt Segel and costar Emily Blunt, or was it just the so-whatter concept or…?