A sudden extraordinary surge of interest in You, Me and Dupree is showing up in today’s tracking. From last Sunday’s polling to Wednesday’s (i.e., yesterday’s) , it went from 71 general awareness and 25 definite interest to 81 general and 37 definite — a big-ass jump. And it all happened last weekend. Surges like this are rare, and are usually due to a change in the TV ad campaign when they happen. This may be an aberration, or maybe it’s just more evidence that people don’t pay attention to upcoming films until they’re a week away from opening. So it’s looking for a half-decent Dupree opening, but more in the range of $15 million rather than $20 million. Maybe.
