My first thought was that besides fighting disease and whatnot, an Elon Musk Neuralink brain chip could be used to instill good taste in movies.

Once surgically inserted, the chip could conceivably dissuade the host from wanting to see Bill and Ted Face The Music and lead them instead to the Criterion Channel and Ingmar Bergman‘s The Silence.

Call it the HE chip. Or, if you will, the David Ehrlich chip. Or the Jessica Kiang, Bob Strauss, Peter Howell or Glenn Kenny chip.

Millions would suddenly be interested in seeing Pawel Pawlikowski‘s Cold War or Lamont Johnson‘s The Last American Hero (’73) or…well, that line of country. Don’t get me started but you get the idea. Cultural benefits!