This is an agreeably low-key, on-target poster. It doesn’t quite erase my memory of that saccharine trailer (which I just re-watched) or that nightmarish association I have in my head with last month’s Ohio wild-animal massacre or that subsequent PETA letter urging director Cameron Crowe to post a warning on the closing credits about the danger of keeping exotic animals as pets. But the poster works — it’s the first positive spin that We Bought A Zoo has had in a long while.