Yesterday I noted how IndieWire‘s Zack Sharf was so terrified of using the term “Black western” that he wouldn’t touch it with a ten-foot pole in his riff about a new trailer for The Harder They Fall. Instead he went with Netflix’s term — a “new school Western.”

The folks at Essence were less intimidated. Their headline for Brande Victorian’s 6.24 article reads as follows: “The First Trailer For The Star-Studded Black Western The Harder They Fall Is Here.” The term “Black Western” is also used in the lede paragraph. Holy shit!