I walked by one of these little Fiat 500s (possibly the Abarth model) in Paris last May. It was painted bright red, and for the first time in many years I started fantasizing about dumping the beater (even though it runs fine and is 100% owned) and buying one of these. I’m kind of a MiniCooper type of guy so this was right up my alley.
But then I saw this Jennifer Lopez spot about the Fiat-Gucci 500, and the fantasy keeled right over and died. To me Lopez is a headstrong, chirpy-voiced, Bronx-born, girly-girl opportunist looking to hustle whatever she can, whenever she can. Whatever she’s selling, I’ll never buy…ever.
Wanna see a great Fiat commercial? One that totally reverses the Lopez effect? Here we go: