“Having worked our way through Generations X, Y and Z, we’ve settled on the next cohort being Generation Alpha — not a return to the old, but the start of something new.

“The generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z (Zoomers) from 1995 to 2009 and Generation Alpha (Alphabots) from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.

“If the nomenclature sticks, then we will afterwards have Generation Gamma and Generation Delta, but we won’t be getting there until the second half of the 21st Century so there is plenty of time to reflect on the labels.” — Mark McCrindle, co-author of “Generation Alpha,” McCrindle.com.