They can rename the legendary Grauman’s Chinese theatre as the TCL Chinese Theatre if they want to, but it’ll always be Grauman’s Chinese. Always. And what’s TCL? Some Chinese tech company…something? Nobody wants to know from some Asian interloper. Nobody cares. And you know they’re going to erect some distasteful TCL sign somewhere on the grounds.

“This is one of the landmarks of North America,” said Hao Yi, vice president of TCL Group, about the re-naming. “It can be a bridge to link the cultures of China and North America.” Oh, you think so, big shot?

Message from Los Angeles film buffs who cherish the lore of this theatre to Hao Yi: Keep your distance, fella. Or better yet, kiss our collective ass. This is our theatre, our temple, that you’re looking to exploit.