These girls have been chosen by TIFF marketers to dramatically symbolize, in posters plastered all over Toronto, how really powerful movies makes us all feel. (They’re the standouts, I should say — others also appear.) Obviously a familiar pitch, but one look at these two you they’re not film festival types. They look like fans of Megan Fox, Twilight, Transformers, Matthew McConaughey, etc. They’re probably lining up this weekend to see Jennifer”s Body.

And you know they’d run screaming from the prospect of watching A Serious Man. They wouldn’t sit for The Cove with a knife jabbed into their ribs. They might see Up In The Air, but only if there’s nothing glossy and shallow playing alongside it. So why have TIFF staffers chosen these two? What are they trying to tell us?