Posting a live, film-sourced GIF of the DeMille theatre’s electrified PSYCHO billboard (Seventh Avenue and 47th) in June 1960 is an HE milestone — never before have I seen this GIF, much less tried to share it. 63 and 1/2 years ago. A very big deal.

The I Don’t Care Girl (’53) was a biopic about Eva Tanguay, a vaudeville superstar who peaked from around 1900 to the early 1920s. 21-year-old Mitzi Gaynor wasn’t a good fit for a film with that title, as it suggested a woman with a provocational, sexually liberated, Isadora Duncan-like attitude.

As I noted in my 10.21.24 Gaynor obit, “Thespian skills aside, most popular actresses of the ‘40s and ‘50s activated or at least hinted at some form of inner heat…some kind of bedroom intrigue or fantasy. Whatever it was that Rita Hayworth or Lana Turner or Maureen O’Hara or Lizabeth Scott or Anna Magnani or Jean Simmons or Gloria Grahame or pre-Cleopatra Elizabeth Taylor or even Deborah Kerr had that indicated a vigorous or perhaps even a hungry-python approach to sex, Gaynor had almost none of.”