Running With Beto, a doc about Beto O’Rourke‘s unsuccessful but profile-enhancing race against Ted Cruz for a U.S. Senate seat, will debut at the 2019 South by Southwest festival (3.8 — 3.17). Director David Modigliani (Crawford) had exclusive close-up access with O’Rourke from start to finish. Obviously the doc, which will almost certainly be programmed at other festivals before going to streaming, will serve as a reputation burnisher for O’Rourke’s 2020 presidential campaign. (The El Paso-based politician will probably launch his candidacy within the next two or three months.) I’m not saying O’Rourke will definitely attend the SXSW screening, but it’ll look pretty weird if he doesn’t.