I’m not understanding the specifics behind the higher-ticket-prices-for-3D-movies story. I paid $14 to see Avatar in 3D at the AMC 34th Street and the Lincoln Square. If prices for 3D films at Regal, Cinemark and AMC theatres are going up (“in one case as much as 26%,” according to a 3.25 Wall Street Journal story), does this mean they intend to charge…what, $17.50 or something?

The WSJ headline says “movie chains are [seeking] to cash in on consumers’ willingness to pay.” Isn’t $14 high in itself? What has happened to provoke this other than a decision to rake as much dough as possible? Is the idea to somehow kill or diminish audience interest in 3D?